Stephanie Syjuco’s Shadowshop project opens at SFMOMA this November
“A temporary and alternative store/distribution point embedded within the San Francisco Museum of Modern Art’s fifth floor galleries, Shadowshop will stock hundreds of artists’ multiples, small works, tchotchkes, catalogs, books, zines, media works, and other distributive creative output.
While operating as an actual mom-and-pop style store, Shadowshop is also a platform for exploring the ways in which artists are navigating the production, consumption, and dissemination of their work. Four themes (1. artwork-as-commodity, 2. cultural souvenirs, 3. bootlegs and counterfeits, and 4. alternative distribution systems) will contextualize selected projects that are both complicit with and also critical of capitalist circulation. Special projects will be commissioned by Packard Jennings, Juan Luna-Avin, and Imin Yeh.
For six months (November 2010—May 2011) Shadowshop will feature only local Bay Area works, give museum visitors access to a wide variety of affordable wares, and provide a snapshot of a vibrant and energetic art scene.”
I plan to take the opportunity to launch the Deep Craft brand by introducing my Deep Deck Longboard and a series of experiments in skate deck design and related, ancillary products.